Trust: Forms, foundations, functions, failures and figures

Bart Nooteboom

2002

‘In the past, the economic analysis of the firm has focused too exclusively on pecuniary considerations. While costs and revenues are vital, it is equally important not to ignore other essential elements, such as trust, that cannot be so readily traded or given a monetary value. Bart Nooteboom’s work is an important corrective to mainstream opinion. He is one of the pioneers of the analysis of trust in organizations and this present volume is a wonderful and elegant addition to this literature.’ – Geoffrey M. Hodgson, University of Hertfordshire Business School, UK.