Award for PhD Marketing Research on Effectiveness of Reminders

Dr. Daniel Fernandes won the 2015 Emerald/EFMD Outstanding Doctoral Research Award for his PhD research The Functions and Dysfunctions of Memory Cues with which he graduated from Rotterdam School of Management, Erasmus University (RSM) in 2013 with the guidance of supervisor Dr. Stefano Putoni.

Fernandes’ research was chosen for the award by the editorial team of Management Decision, as the joint winner of the 2015 Emerald/EFMD Outstanding Doctoral Research Award in the Management and Governance category. He received the prize based on two research papers.

In the first paper, which was published in the Journal of Consumer Psychology, Fernandes covers which method to remember what to buy works better for consumers: relying on their memory and use the search bar in an online shop, or by scrolling through the store offerings to be reminded of what they have to buy by the stimulus of seeing the product?

Read the full story here.