Where Can You Keep Up With Management Ideas?

Connecting with the real world is often a criticism of business schools. Presenting research through an innovative and succinct format has become an art form at Rotterdam School of Management (RSM) Erasmus University, “one of Europe’s leading business schools with 30 research centers and over 250 senior researchers and 100 PhD students. The school has created an online platform, RSM Discovery, for videos and analysis in areas of strategy, operations, marketing, organisation and finance and accounting. … 

But how easy is it to persuade professors to complement their in-depth research with shorter, quirkier delivery of their ideas? For Dirk van Dierendonck, Professor of Human Resource Management at RSM, it is a step worth taking. “I was initially hesitant to distill the findings from months of research into a 2 or 3-minute video. But my work is intended to be a source of practical and accessible thinking for executives, and not remain in an academic ivory tower.”

Read the full article by Matt Symonds at Forbes.