Solutions to Taming Desire
The New Year started off with a great deal of buzz and numerous reposts of this news item and this story which highlight the research of Associate Professor <link people nicole-mead>Nicole L. Mead, Rotterdam School of Management, Erasmus University and Vanessa M. Patrick of University of Houston. The article The Taming of Desire: Unspecific Postponement Reduces Desire for and Consumption of Postponed Pleasures that was published in the Journal of Personality and Social Psychology. “It’s human to give in to temptation. New Year’s resolutions and willpower frequently crumble when up against favourite snacks and drinks… They suggest a novel solution: it’s better to tell yourself you can have it ‘some other time’ instead of ‘no, not at all’.
The paper is available at REPub, Erasmus University Repository.
Mead, N.L, & Patrick, V.M. (2015). The Taming of Desire: Unspecific Postponement Reduces Desire for and Consumption of Postponed Pleasures. Journal of Personality and Social Psychology, 2015, 1–59.
About ERIM
The Erasmus Research Institute of Management (ERIM) is the Research School (Onderzoekschool) in the field of management of the Erasmus University Rotterdam. The founding participants of ERIM are the Rotterdam School of Management (RSM), and the Erasmus School of Economics (ESE). ERIM was founded in 1999 and is officially accredited by the Royal Netherlands Academy of Arts and Sciences (KNAW). The research undertaken by ERIM is focused on the management of the firm in its environment, its intra-and inter firm relations, and its business processes in their interdependent connections.
The objective of ERIM is to carry out first rate research in management, and to offer an advanced doctoral programme in Research in Management. Within ERIM, over three hundred senior researchers and PhD Candidates are active in the different research programmes. From a variety of academic backgrounds and expertise, the ERIM community is united in striving for excellence and working at the forefront of creating new business knowledge.
