ECMI supports UNICEF to innovate for a better society

In the minor course, "Innovation and Marketing" (FEB53112M), students will apply the concepts and frameworks from the course to an actual business project for UNICEF. Students will work as external consultants to help this partner develop a new business idea. They will have exclusive access to some representatives from this organization. During the business project, students are asked to develop new ideas and to present your approaches to a board of representatives from the organization. They will be assigned to teams and will compete with the other teams for coming up with a "winning" solution to the problem. The winning team will receive the ECMI Marketing and Innovation Minor Champion 2015 trophy and a certificate.