Martijn de Jong Wins JMR Paul E. Green Award
Martijn de Jong, Professor of Marketing Research at Erasmus School of Economics (ESE), Erasmus University Rotterdam is one of three recipients of the annual JMR Paul E. Green Award as co-author of the article A Bounded Rationality Model of Information Search and Choice in Preference Measurement, which first appeared in the April 2015 issue (Vol. 52, No. 2) of Journal of Marketing Research.