New ideas in business and management are arriving at a great rate, and it takes great thinkers to signpost them for others to follow. Ying Zhang, Associate Professor of Entrepreneurship and Innovation, Chinese Economy and Business and Associate Dean of China Business at Rotterdam School of Management, Erasmus University (RSM) has been recognised as one of them. She is included in a list of the top 30 thinkers to watch in the coming year by www.thinkers50.com. It recognises her work that argues for the necessity of cross-sector collaboration between business, education research, and social-economic circumstance.