Consumers' memory research article wins JCP publication award
PhD graduate Daniel Fernandes and Prof. Stefano Puntoni from Rotterdam School of Management, Erasmus University (RSM) and two co-authors received the C.W. Park Award for Outstanding Contribution for their paper published in the Journal of Consumer Psychology (JCP). The article is based on Fernandes’ dissertation about the effectiveness of reminders. The award was announced at the annual conference of the Society for Consumer Psychology (SCP) in Savannah, Georgia, USA in March 2019.