PhD Defence: Preference Construction under Prominence
In his dissertation ERIMs Ioannis Evangelidis notes that people generally neglect the importance they place on product attributes when making purchases, which may lead to sub-optimal purchases. Ioannis argues that this is a result of influences from the decision environment, specifically in relation to the options we are presented and the manner in which attributes are described. Moreover, Ioannis prescribes policy measures which can be taken to nudge desired or optimal behaviour.