4th International Conference of the Corporate Identity/Associations Research Group
Speaker
Abstract
The 4rd annual conference of the Corporate Identity/Associations Research Group
(CI/ARG) will continue the tradition started in 2002 by Tom J. Brown and Peter A. Dacin,
of gathering top researchers from all over the world focusing on corporate /
organizational identity, associations, image, and reputation. In particular, we continue
the emphasis on sharing new and innovative ideas between different disciplines, such as
marketing, organizational behavior, and communication. Chair: Guido Berens, Assistant Professor of Corporate Communication, Rotterdam School of Management, Erasmus University mailto gberens@rsm.nl
