Implicit != Implicit != Implicit (attitude)

Implicit attitudes and measures have garnered considerable attention across various psychological domains (e.g., health psychology, self and identity, personality, interpersonal and intergroup relations, behavioral and cognitive neuroscience) and beyond (e.g., consumer research, policymaking, moral philosophy, political science, law). This research has contributed to the development of new measurement methods, research paradigms, and inspiring theories. The importance of these contributions should not be underestimated. Yet, this research relies on problematic and divergent definitions of the implicitness construct. We identify and discuss conceptual and empirical issues associated with three of these definitions (procedural, processual, and representational). In doing so, we raise awareness of the harmful consequences of their co-existence and make constructive suggestions for moving research forward.