Your Brain on Brands
Speaker
![Michael Platt](/fileadmin/_processed_/1/b/csm_Michael_Platt_c78a84ac46.jpg)
Michael Platt
Wharton School of Business,
University of Pennsylvania
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Abstract
Michael Platt is the James S. Riepe Penn Integrates Knowledge University professor of neuroscience, marketing, and psychology and Director of the Wharton Neuroscience Initiative at the University of Pennsylvania. He studies decision making and social interaction using tools from neuroscience, psychology, economics and anthropology.
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Related events
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Information
- Type
- Research Seminar
- Programme
- Marketing
- Date
- Wed. 7 Nov. 2018
- Time
- 12:15 - 13:30
- Location
- T03-06
Contact
![Dan Schley](/fileadmin/_processed_/a/e/csm_Dan_Schley_cc0a4f3c9e.jpg)
Coordinator
![Dan Schley](/fileadmin/_processed_/a/e/csm_Dan_Schley_cc0a4f3c9e.jpg)
Related events
Mon. 8 Jul. 2024
Research Seminar
Automation, Career Values, and Political Preferences (in cooperation with Maria Petrova, Gregor Schubert and Bledi Taska)
Pinar Yildirim
(University of Pennsylvania)