Establishing Trust and Trustworthiness in Global Businesses
Speaker
Abstract
In this presentation, we will discuss when, how, and why the behavioral motives
of trust and trustworthiness arise to support cooperation within and across businesses.
We identify four building blocks of trust and trustworthiness: personal values and norms,
market environment, business infrastructure, and business process design. We will
elaborate on these building blocks and offer tangible insights about how to establish
trusting and cooperative business relationships. To do so, we will provide a high level
summary of some research results and case studies from across industries.