Authenticity and the Value of Objects
Speaker
Abstract
Why do people value original artworks more than identical duplicates? What explains consumer demand for celebrity memorabilia or luxury products? This talk explores the psychological mechanisms underlying people’s preferences for authentic objects. I will discuss the results of several empirical studies aimed at uncovering the key psychological factors, as well as broader questions surrounding the origins of this phenomenon.
Information
- Type
- Research Seminar
- Programme
- Marketing
- Date
- Mon. 24 Apr. 2017
- Time
- 12:00 - 13:30
- Location
- T03-35
