Chinese Outbound Investment in the EU

China's corporate champions have arrived. Consumers around the world are typing on Lenovo computers, storing food in Haier refrigerators and speaking on Huawei mobile phones. But how did products from these Chinese companies enter our daily lives?
China Goes West presents an unrivalled overview of Chinese companies' expansion into developed economies and the opportunities and challenges it brings. Through detailed research, engaging case studies and exclusive interviews with senior executives, Backaler tells the story of why and how Chinese companies invest internationally - providing much-needed insight into these firms and their rise. The author concludes with practical advice for governments, companies and societies in China and the West to minimize the concerns and maximise the benefits of Chinese investment. China is going West. Its firms will irrevocably reshape the global business landscape. This book is an essential introduction to the new future landscape of the world economy.

Biography
Joel Backaler is author of “China Goes West: Everything You Need to Know about Chinese Companies Going Global” (Palgrave Macmillan, 2014). He is also an Associate Vice President at Frontier Strategy Group and is a member of the National Committee on United States-China Relations. His work specializes in bridging the gap between Western and Chinese businesses, serving as an intermediary and advisor to both. Backaler previously worked for Atos Consulting’s China state-owned enterprise practice in Beijing. In 2008, he founded TheChinaObserver.com, an award-winning platform focused on Chinese outbound investment. His writing regularly appears in major international media outlets including BusinessWeek, Forbes, BBC, and the Financial Times. Backaler, a fluent Mandarin-speaker and Fulbright Scholar, has worked and lived in Beijing, Shanghai, Taipei and Singapore. He currently lives in Washington D.C. with his wife Qian.

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