Choice Paradoxes and Behavioural Economics to Better Describe and Prescribe Choices

Some  hypothetical choice questions are asked to the audience, taking only a few minutes.  Those few minutes suffice to reveal psychological mechanisms in human decision making that have induced a new field: behavioral economics, and a new department at our school of economics: same name.  I survey the main research interests of our department, and we see into impulses to/from technology and operations management.