Analysis of Sales Promotion Effects on Household Purchase Behavior
Speaker
Rotterdam School of Management (RSM),
Erasmus University Rotterdam
Add
Add to Calendar
Abstract
Manufacturers and retailers are spending more and more of their
marketing money on sales promotions. Conflicting empirical results
exist with respect to the effects of these sales promotions on household
purchase behavior. Based on household scanner data, new
insights are developed into the drivers of household promotion
response and into the different reaction mechanisms that constitute
household promotion response.
Related events
Mon. 8 Jul. 2024
Research Seminar
Automation, Career Values, and Political Preferences (in cooperation with Maria Petrova, Gregor Schubert and Bledi Taska)
Pinar Yildirim
(University of Pennsylvania)
Information
- Type
- PhD Defence
- Programme
- Marketing
- Date
- Thu. 19 Sep. 2002
- Time
- 00:00
- Location
- Senaatszaal, Woudestein
Supervisors
![Berend Wierenga](/fileadmin/_processed_/f/0/csm_4ddd5384b815fe4d13dc44ab60dd1178-6449-berend-wieringa_13e697dd7b.jpg)
Professor Emeritus of Marketing
- Promotor
Rotterdam School of Management (RSM),
Erasmus University Rotterdam
![Philip Hans Franses](/fileadmin/_processed_/4/3/csm_Franses_Philip_Hans_8d7b688510.jpg)
Professor of Applied Econometrics and Professor of Marketing Research
- Member Doctoral Committee
Erasmus School of Economics (ESE),
Erasmus University Rotterdam
Peter Leeflang
- Member Doctoral Committee
Rotterdam School of Management (RSM),
University of Groningen
![Marnik Dekimpe](/fileadmin/_processed_/4/0/csm_marnik-dekimpe_356cefdb76.jpg)
- Member Doctoral Committee
Rotterdam School of Management (RSM),
Erasmus University Rotterdam
Teun Kloek
- Promotor
Related events
Mon. 8 Jul. 2024
Research Seminar
Automation, Career Values, and Political Preferences (in cooperation with Maria Petrova, Gregor Schubert and Bledi Taska)
Pinar Yildirim
(University of Pennsylvania)