Research Seminar in Marketing by David Reiley


Speaker


Abstract

David Reiley recently began working at Google as a Research Scientist. Before that, he joined Yahoo! Research as a Principal Research Scientist, where he worked primarily on experiments to measure the effects of online advertising. Previously, he was also a professor of economics at the University of Arizona where he taught in the department of Economics at Vanderbilt University, and in the department of Management and Strategy at Northwestern University.