The Evolutionary Dynamics of Strategic Logics


Speaker


Abstract

In my conceptual paper, I develop a model of the evolutionary dynamics of strategic logics, arguing they are contingent on patterns of resource scarcity and uncertainty within industries.  My argument incorporates an important insight from evolutionary biology, namely that within environments that are relatively rich in resources and low in uncertainty, the dominant selection mechanism is the extinction of the weakest, not the survival of the fittest. I also incorporate findings from cognitive psychology, that modes of intelligence are adaptive in response to the problem context. My resulting model distinguishes four broad strategic logics, their related mechanisms of evolutionary selection and dominant modes of adaptive intelligence. I discuss implications for research into processes of strategic adaptation and the microfoundations of strategic capabilities.
 
Contact information:
Patricia de Wilde
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