ERIM Research Clinic: Marketing Models
Speaker
Abstract
| Increasing availbality and detail of marketing data has driven the development of new econometric models. In this presentation I shall give an overview of recent developments in the type of data that we have and the type of models that we can develop. A proper model is very important for marketing publications, as the top journals in this field have become more quantitative. |
| Contact information: |
| Philip Hans Franses |
