Monetizing Information: Complexity of Future Competition in Online Markets
Speaker
Abstract
| This presentation will look at recent evolution of online mercantile mechanisms that increasingly focus on aspects besides price to compete in their respective markets. Using examples from various industries, the talk will try and illustrate the common underlying themes in evolution of electronic market places. Drawing insights from several different research articles, the presentation will help provide rationale for drastic changes in ideology, and thus strategy, of major online resellers. These changes reflect the realization that more sustainable mechanisms can be developed when firms focus on enhancing value for customers rather than simply providing cheapest price. |
| Contact information: |
| Wolf Ketter |
