ROTTERDAM RESEARCH DAY 2007: "Successful Branding"

Speakers
Berk Ataman
Berk Ataman
Faculty of Economics and Administrative Sciences, Koç University
Gaby Schellekens
Gaby Schellekens
Managementwetenschappen, Radboud University Nijmegen
Bart Bronnenberg
Faculty of Economics and Business Administration / CentER, Tilburg University
Hilke Plassmann
Hilke Plassmann
INSEAD, INSEAD
Susan Broniarczyk
McCombs School of Business, University of Texas at Austin
Anja Lambrecht
London Business School (LBS), University of London
Tom Meyvis
Stern School of Business, New York University

Abstract

09.00-09.30Arrival & Welcome
 Coffee and tea
09.30-10:30Berk Ataman (RSM Erasmus University)
10:30-11:00Coffee break
11:00-12:00Bart Bronnenberg (Tilburg University)
12:00-13:00Hilke Plassmann (California Institute of Technology)
13:00-14:00Lunch buffet
14:00-14:30Gaby Schellekens (RSM Erasmus University)
14:30-15:30Susan Broniacrzyk (University of Texas at Austin)
15:30-16:00Coffe break
16:00-17:00Anja Lambrechts (London Business School)
17:00-18:00Tom Meyvis (Stern NYU)
18:00-18:45Wrap Up & Drinks
 
 
Contact information:
Barbara Deleersnyder
Email

Information

Type
Research Workshop
Programme
Marketing
Date
Mon. 5 Nov. 2007
Time
09:00 - 18:00
Location
Forum Hall, M-Building

Coordinator

Barbara Deleersnyder
Barbara Deleersnyder
Rotterdam School of Management (RSM), Erasmus University Rotterdam