Prof.dr. V. (Vardit) Landsman-Schwartz
Vardit Landsman-Schwartz is a Professor in the Marketing Group, Erasmus School of Economics, Department of Business Economics. She has a PhD in Marketing, an MSc with honors in Operations and Decision Research, and a bachelor degree in Economics and Management, from Tel Aviv University, Recanati Graduate School of Business Administration. Her research interests are in consumer choice and particularly the analysis of choice processes within new markets.
Publications
Article (9)
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Academic (9)
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Hariharan, V., Landsman, V., & Stremersch, S. (Accepted/In press). The Detailing Response of Branded Drug Firms to Generic Entry. International Journal of Research in Marketing.
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Hariharan, V. G., Landsman, V., & Stremersch, S. (2023). Branded response to generic entry: Detailing beyond the patent cliff. International Journal of Research in Marketing, 41(3), 567-588. Advance online publication. https://doi.org/10.1016/j.ijresmar.2023.12.004, https://doi.org/10.1016/j.ijresmar.2023.12.004
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Landsman - Schwartz, V., & Stremersch, S. (2020). The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand? Journal of Marketing, 84(3). https://doi.org/10.1177/0022242919901277
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Landsman - Schwartz, V., & Nitzan, I. (2019). Cross-decision social effects in product adoption and defection decisions. International Journal of Research in Marketing, 37(2). https://doi.org/10.1016/j.ijresmar.2019.09.002
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Ater, I., & Landsman - Schwartz, V. (2018). Testing Alternative Learning Theories: Evidence from Subscription Contracts. The Journal of Industrial Economics, LXVI(4), 763-815. https://doi.org/10.1111/joie.12185
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Stremersch, S., Landsman - Schwartz, V., & Venkataraman, S. (2013). The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space. Marketing Science, 32(1), 89-110. https://doi.org/10.1287/mksc.1120.0757
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Ater, I., & Landsman - Schwartz, V. (2013). Do Customers Learn from Experience? Evidence from Retail Banking. Management Science, 59(9), 2019-2035. https://doi.org/10.1287/mnsc.1120.1694
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Landsman - Schwartz, V., & Stremersch, S. (2011). Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry. Journal of Marketing, 75(6), 39-54. https://doi.org/10.1509/jmkg.75.6.39
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Landsman - Schwartz, V., & Givon, M. (2010). The Diffusion of a New Service: Combining Service Consideration and Brand Choice. Quantitative Marketing and Economics, 8(1), 91-121. https://doi.org/10.1007/s11129-009-9077-9
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Chapter (3)
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Academic (3)
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Avagyan, V., Landsman - Schwartz, V., & Stremersch, S. (2017). Marketing Models for the Life Sciences Industry. In B. Wierenga, & R. van der Lans (Eds.), Handbook of Marketing Decision Models (pp. 385-430). Springer-Verlag.
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Landsman - Schwartz, V., Verniers, I., & Stremersch, S. (2014). The Successful Launch and Diffusion of New Therapies. In Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies (pp. 189-223). Springer-Verlag. https://doi.org/10.1007/978-1-4614-7801-0_7
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Camacho, N., Landsman, V., & Stremersch, S. (2010). The Connected Patient. In S. H. K. Wuyts, M. G. Dekimpe, E. Gijsbrechts, & F. G. M. Pieters (Eds.), The Connected Customer: The Changing Nature of Consumer and Business Markets (1st ed., pp. 107-140). Routledge Academic. https://doi.org/10.4324/9780203863565-14
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Inaugural speech (1)
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Popular (1)
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Landsman - Schwartz, V. (2020). A Chasm to Cross: From Research to Practice and Back. Erasmus Research Institute of Management (ERIM). ERIM Inaugural Address Series http://hdl.handle.net/1765/124980
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Events (2)
Address
Office: E-Building, E2-06
Burgemeester Oudlaan 50
3062 PA Rotterdam
Postbus 1738
3000 DR Rotterdam
Netherlands
