Prof. dr. T. (Ting) Li

Li, T., van Heck, E., & Vervest, P. (2006). Customer-Centric Business Networks: Case of the Evolutionary Network of Octopus. In P. Vervest, E. van Heck, & K. Preiss (Eds.), Smart Business Network: A New Business Paradigm Springer-Verlag.

Li, T., van Heck, E., & Vervest, P. (2006). Dynamic Pricing Strategies for Yield Improvement with Smart Card Adoption in Dutch Travel Industry. In M. Hitz, M. Sigala, & J. Murphy (Eds.), Information and Communication Technologies in Tourism Springer-Verlag.

Mehrdar, A., & Li, T. (2020). An Optimal Pricing Strategy with Cannibalization. In Annual Meeting of the Academy of Management

Yang, Z., & Li, T. (2020). Life-Event Targeting and Customer Uncertainty – Evidence from Field and Online Experiments. In Proceedings of the 19th Workshop on e-Business (WEB-2020)

Balocco, F., & Li, T. (2019). LemonAds: Impression quality in programmatic advertising. In 40th International Conference on Information Systems, ICIS 2019 Article 2905 Association for Information Systems. https://aisel.aisnet.org/icis2019/general_topics/general_topics/19/?utm_source=aisel.aisnet.org%2Ficis2019%2Fgeneral_topics%2Fgeneral_topics%2F19&utm_medium=PDF&utm_campaign=PDFCoverPages

Yang, Z., Cheng, Z., & Li, T. (2019). Still targeting younger customers? A field experiment on digital communication channel migration. In 40th International Conference on Information Systems, ICIS 2019 Article 2822 Association for Information Systems. https://aisel.aisnet.org/icis2019/business_models/business_models/13/

Li, T., Tsekouras, D., & Cheng, Z. (2019). Free Shipping Promotions: Leveraging Scarcity and Popularity Information. In Annual Meeting of the Academy of Management

Li, T., Tsekouras, D., & Cheng, Z. (2018). Free Shipping Promotions: Leveraging Scarcity and Popularity Information. In Proceedings of the International Conference on Information Systems

Andrews, M., Li, T., & Balocco, F. (2018). The Effect of Mobile Search Ads across Devices: A Geo Experiment. In Proceedings of the International Conference on Information Systems

Cheng, Z., Li, T., & Pavlou, P. (2016). Acquisition Channels and Customer Churn: Evidence from the Auto Insurance Industry. In -

Frick, T., & Li, T. (2016). Social Retargeting: A Field Experiment. In Proceedings of the Statistical Challenge in eCommerce Research Symposium

Frick, T., & Li, T. (2016). Social Retargeting: A Field Experiment. In The Economics of Information and Communication Technologies, ZEW Conference Centre for European Economics Research.

Frick, T., & Li, T. (2016). Personalization in Social Retargeting – A Field Experiment. In - Association for Information Systems (AIS).

Tsekouras, D., Frick, T., & Li, T. (2016). Don’t Take It Personally: The Effect of Explicit Targeting in Advertising Personalization. In - (pp. 10). Association for Information Systems (AIS). http://hdl.handle.net/1765/100010

Li, T., & Tsekouras, D. (2015). Effort Reciprocity on Perceived Recommendation Agent Quality: An Experimental Study. In Proceedings of the International Conference on Information Systems

Tsekouras, D., & Li, T. (2015). Effort Reciprocity on Perceived Recommendation Agent Quality: An Experimental Study. In Proceedings of the European Conference on Information Systems

Li, T., & Tsekouras, D. (2015). Free Shipping 3.0: Leveraging Scarcity and Popularity Information – A Randomized Field Experiment. In Conference on Information Systems and Technology

Frick, T., Tsekouras, D., & Li, T. (2014). The Times They Are A-Changin:Examining the Impact of Social Media on Music Album Performance. In -

Bouman, P., Lovric, M., Li, T., Hurk, E., Kroon, LG., & Vervest, P. (2012). Recognizing Demand Patterns from Smart Card Data for Agent-Based Micro-simulation of Public Transport. In M. Vasirani, E. Camponogara, H. Hiromitsu, & F. Klügl (Eds.), Proceedings of the 7th Workshop on Agents in Traffic and Transportation

Li, T., & Soonius, G. (2012). Is Your Social Media Strategy Effective? An Empirical Study of the Factors Influencing the Success of Facebook Campaigns. In Proceedings of the Workshop on Electronic Business

Li, T., & Tsekouras, D. (2012). More Effort to Personalize? Examining Perceived Effort as a Signal for Quality. In Proceedings of the International Conference on Electronic Commerce

Li, T., Berens, G., & de Maertelaere, M. (2012). Social Influence: The Effect of Twitter Information on Corporate Image. In Proceedings of the International Conference on Electronic Commerce

Li, T., Lovric, M., & Vervest, P. (2011). Agent-Based Modeling Approach to Revenue Management in Public Transportation. In Organizations and Society in Information Systems OASIS.

Kauffman, R., Li, T., & van Heck, E. (2010). A Theory of Informedness and Business Network Co-Production. In R. Sprague (Ed.), Proceedings of the 43th Hawaii International Conference on Systems Science IEEE Computer Society.

Kauffman, R., Li, T., van Heck, E., & Vervest, P. (2009). Consumer Informedness and Resonance Marketing: An Empirical Test of The Hyperdifferentiation Hypothesis. In R. Sprague (Ed.), Proceedings of the 42th Hawaii International Conference on Systems Science IEEE Computer Society.

Kauffman, R. J., Li, T., Van Heck, E., & Vervest, P. (2009). Consumer informedness and hyperdifferentiation: An empirical test of the 'trading down' and 'trading out' hypotheses. In Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS Article 4755684 https://doi.org/10.1109/HICSS.2009.130

Kauffman, R., Li, T., van Heck, E., & Vervest, P. (2008). Consumer Informedness and Information Technology: An Empirical Study of Heterogeneous Consumer Choice. In Twentieth Workshop on Information Systems and Economics

Kauffman, R., Li, T., van Heck, E., & Vervest, P. (2008). A Multi-Method Approach to Integrate and Joint Optimize Service Attribute Bundles and Capacity Management. In Proceedings of the Eighteenth Annual Workshop on Information Technologies and Systems

Li, T., van Heck, E., & Vervest, P. (2008). Use and Impact of Mobile Ticketing Technologies for Revenue Management. In Academy of Management Meeting

Li, T., van Heck, E., & Fleischmann, M. (2007). Understanding Dynamic Pricing in Public Transport: The Role of Smart Card Technology Adoption. In Academy of Management Meeting

Li, T., van Heck, E., & Vervest, P. (2007). Study of Network Structural Properties of Complex Dutch Railway Transportation Network. In Transportation Research Board 86th Annual Meeting

Li, T., van Heck, E., Vervest, P., Voskuilen, J., Hofker, F., & Jansma, F. (2006). Passenger Travel Behavior Model in Railway Network Simulation. In Proceedings of the 38th Conference on Winter Simulation IEEE.

Li, T., Hofker, F., van Heck, E., & Vervest, P. (2006). Do Customers Respond to Differentiated Pricing in Public Transport? -- An Analysis of Behavioral Response Using Stated Preference Experiment. In Proceeding of the TRAIL Research Congress 2006

Li, T., Vervest, P., van Heck, E., & Rooijmans, P. (2006). Improve Yield in Public Transport – A Focus on ICT Capability. In Proceeding of the IEEE International Conference on Service Operations and Logistics, and Informatics