Dr. (Serena) D'Hooge

Dummy
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
PostDoc Associate ERIM
Field: Marketing
Affiliated since 2015

Publications

Article (1)

  • Academic (1)

    • du Plessis, C., D'Hooge, S., & Sweldens, S. (2024). The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes. Journal of Consumer Research, 51(1), 29-41. Article ucad046. Advance online publication. https://doi.org/10.1093/jcr/ucad046

Address

Visiting address

Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

Article

du Plessis, C., D'Hooge, S., & Sweldens, S. (2024). The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes. Journal of Consumer Research, 51(1), 29-41. Article ucad046. Advance online publication. https://doi.org/10.1093/jcr/ucad046