dr. R. (Romain) Cadario

Cadario, R., Zimmermann, J., & Van den Bergh, B. (Accepted/In press). Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion. Journal of Marketing. https://doi.org/10.1177/00222429251323885

Cadario, R., Li, Y., & Klesse, A. K. (Accepted/In press). Bridging the Knowledge Gap: Mapping Carbon Emissions to Food Items Facilitates Choices of Plant-Based over Animal-Based Items. Appetite. https://doi.org/10.1016/j.appet.2025.107910

Lembregts, C., & Cadario, R. (2024). Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors. International Journal of Research in Marketing, 41(3), 513-528. https://doi.org/10.1016/j.ijresmar.2024.04.001

Celiktutan, B., Cadario, R., & Morewedge, C. K. (2024). People see more of their biases in algorithms. Proceedings of the National Academy of Sciences of the United States of America, 121(16), e2317602121. Article e2317602121. https://doi.org/10.1073/pnas.2317602121

Chandon, P., & Cadario, R. (2023). Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France. Journal of the Academy of Marketing Science, 51(1), 153-173. https://doi.org/10.1007/s11747-022-00885-4

Cadario, R., & Morewedge, C. (2022). Why Do People Eat the Same Breakfast Every Day? Goals and Circadian Rhythms of Variety Seeking in Meals. Appetite, 168, Article 105716. https://doi.org/10.1016/j.appet.2021.105716

Cadario, R., Longoni, C., & Morewedge, C. K. (2021). Understanding, explaining, and utilizing medical artificial intelligence. Nature Human Behaviour, 5(12), 1636-1642. https://doi.org/10.1038/s41562-021-01146-0

Holden, S., Zlatevska, N., Parkinson, J., Cadario, R., Dubelaar, C., Lei, J., Moore, E., Sayarh, N., Van Kerckhove, A., & Werle, C. (2021). Unpalatable food for thought: let marketing research guide effective public obesity interventions. Obesity Reviews, 22(2), Article e13141. https://doi.org/10.1111/obr.13141

Cadario, R., & Chandon, P. (2020). Which healthy eating nudges work best? A meta-analysis of field experiments. Marketing Science, 39(3), 459-665. https://doi.org/10.1287/mksc.2018.1128

Rousselet, E., Brial, B., Cadario, R., & Béji-Bécheur, A. (2020). Moral intensity, issue characteristics and ethical issue recognition in sales situations. Journal of Business Ethics, 163, 347-363. https://doi.org/10.1007/s10551-018-4020-1

Cadario, R., & Chandon, P. (2019). Viewpoint: Effectiveness or consumer acceptance? Tradeoffs in selecting healthy eating nudges. Food Policy.

Cadario, R., Parguel, B., & Benoit-Moreau, F. (2016). Is bigger always better? The unit effect in carbon emissions information. International Journal of Research in Marketing.

Cadario, R. (2016). The impact of health claims and food deprivation levels on health risk perceptions of fast-food restaurants. Social Science & Medicine.

Cadario, R. (2015). The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic. Marketing Letters.

Longoni, C., Cadario, R., & Morewedge, C. (2021). For Patients to Trust Medical AI, They Need to Understand It. Harvard Business Review (digital). https://hbr.org/2021/09/for-patients-to-trust-medical-ai-they-need-to-understand-it?ab=hero-subleft-2

Shachar, C., Cadario, R., Cohen, I. G., & Morewedge, C. K. (2023). HIPAA is a misunderstood and inadequate tool for protecting medical data. Nature Medicine, 29(8), 1900-1902. https://doi.org/10.1038/s41591-023-02355-y