Dr. N.M. (Nuno) Almeida Camacho
Nuno Camacho is Associate Professor of Marketing at the Erasmus School of Economics (ESE) of the Erasmus University Rotterdam, The Netherlands. In hist research, Nuno builds econometric models aimed at better understanding consumer decisions. During his Ph.D. Nuno has focused on studying health-related decisions (i.e. patient and physician decision-making).
Nowadays, Nuno teaches (evidence-based) marketing strategy and continues to use behavioral modeling to study topics in marketing of innovations and marketing for the life sciences industry (e.g., patient and physician decision-making, adoption of new therapies, drivers of patient non-adherence, etc). Nuno also coaches master and doctoral students doing their research on these topics.
PhD Track Health and Marketing: Essays on Physician and Patient Decision-Making
In this dissertation, I focus on physician and patient behavior. I model patient and physician decisions by integrating robust insights from different behavioral sciences (e.g. economics, psychology and sociology) in econometric models calibrated on individual data. This approach allows me to bring novel insights for managers, policy-makers and patients about: (1) how physicians learn from patient feedback about a new drug (in particular, how switching patients are 7 to 10 times more salient, in physicians' memory, than patients who refill their medication), (2) the relationship between patient empowerment and patient non-adherence to physician advice (in particular, the importance of going beyond the logic of self-determination theory, which predicts that empowering patients in the medical encounter is always beneficial, and consider side effects like patient overconfidence which, in the case of therapy adherence, actually make patient empowerment undesirable), and (3) the main drivers of patient drug requests by brand name and the physician’s accommodation of such requests (in particular, comparing the importance of health information obtained via mass-media, word-of-mouth from expert consumers, word-of-mouth from other consumers and patient values).
- Keywords
- health marketing, life sciences industry, patient-physician relationship, salience effects, patient empowerment, patient adherence, patient compliance, patient requests, consumer learning, behavioral modelling, new drug adoption, quasi-Bayesian learning
- Time frame
- 2005 - 2011
Publications
Article (9)
-
Academic (8)
-
Stremersch, S., Camacho, N., Keko, E., & Wuyts, S. (2022). Grassroots innovation success: The role of self-determination and leadership style. International Journal of Research in Marketing, 39(2), 396-414. https://doi.org/10.1016/j.ijresmar.2021.10.003, https://doi.org/10.1016/j.ijresmar.2021.10.003
-
Avagyan, V., Camacho, N., Van der Stede, W. A., & Stremersch, S. (2021). Financial projections in innovation selection: The role of scenario presentation, expertise, and risk. International Journal of Research in Marketing, 39(3), 907-926. https://doi.org/10.1016/j.ijresmar.2021.10.009
-
Stremersch, S., Winer, RS., & Almeida Camacho, N. (2021). Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing. Journal of Marketing. https://doi.org/10.1177/00222429211001050
-
Almeida Camacho, N., Nam, HR., Kannan, PK., & Stremersch, S. (2018). Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity. Journal of Marketing, 83(2), 138-157. https://doi.org/10.1177/0022242918809673
-
Stremersch, S., Almeida Camacho, N., Vanneste, SJ., & Verniers, IWJ. (2015). Unraveling Scientific Impact: Citation Types in Marketing Journals. International Journal of Research in Marketing, 32(1), 64-77. https://doi.org/10.1016/j.ijresmar.2014.09.004
-
Almeida Camacho, N., de Jong, M., & Stremersch, S. (2014). The effect of Customer Empowerment on Adherence to Expert Advice. International Journal of Research in Marketing, 31(3), 293-308. https://doi.org/10.1016/j.ijresmar.2014.03.004
-
Trifiro, G., Fatuzzo, P., Ientile, V., Pizzimenti, V., Ferrajolo, C., Santoro, D., Almeida Camacho, N., van Rosmalen, J., D'Addetta, G., Lanati, P., Caputi, AP., Catinello, G., & Savica, V. (2014). Expert Opinion of Nephrologists about the Effectiveness of Low-Protein Diet in Different Stages of Chronic Kidney Disease (CKD). International Journal of Food Sciences and Nutrition, 65(8), 1027-1032. https://doi.org/10.3109/09637486.2014.950209
-
Almeida Camacho, N., Donkers, B., & Stremersch, S. (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality. Marketing Science, 30(2), 305-320. https://doi.org/10.1287/mksc.1100.0624
-
-
Popular (1)
-
Stremersch, S., Almeida Camacho, N., & Donkers, B. (2011). Voorspelbare fouten van huisartsen bij medische beslissingen. Economisch-Statistische Berichten, 96(4612).
-
Chapter (4)
-
Academic (4)
-
Carvalho, L., Almeida Camacho, N., Amorim, G., & Esperanca, J. P. (2016). Transnational Acceleration of Local Startups: Portugal's Building Global Innovators (BGI) Model. In Handbook of Research on Entrepreneurial Success and its Impact on Regional Development IGI Global. https://doi.org/10.4018/978-1-4666-9567-2.ch003
-
Almeida Camacho, N. (2013). Patient Empowerment: Consequences for Pharmaceutical Marketing and for the Patient-Physician Relationship. In M. Ding, J. Eliashberg, & S. Stremersch (Eds.), Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies (pp. 425-456). Springer-Verlag. https://doi.org/10.1007/978-1-4614-7801-0
-
Betz, UAK., Almeida Camacho, N., Gerards, M., & Stremersch, S. (2013). Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies. In M. Ding, J. Eliashberg, & S. Stremersch (Eds.), Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies Springer-Verlag.
-
Camacho, N., Landsman, V., & Stremersch, S. (2010). The Connected Patient. In S. H. K. Wuyts, M. G. Dekimpe, E. Gijsbrechts, & F. G. M. Pieters (Eds.), The Connected Customer: The Changing Nature of Consumer and Business Markets (1st ed., pp. 107-140). Routledge Academic. https://doi.org/10.4324/9780203863565-14
-
Doctoral Thesis (1)
-
Internal (1)
-
Almeida Camacho, N. (2011). Health and marketing. Essays on physician and patient decision-making. [Doctoral Thesis, Erasmus University Rotterdam]. Erasmus University Rotterdam (EUR).
-
Additional activities (3)
-
Marketing Letters (Journal)
Editorial work (Academic)
-
Journal of Marketing Research (Journal)
Editorial work (Academic)
-
International Journal of Research in Marketing (Journal)
Editorial work (Academic)
PhD Tracks (3)
- Role: Daily Supervisor
- PhD Candidate: Elio Keko
- Time frame: 2012 - 2017
- Role: Daily Supervisor
- PhD Candidate: Gert Jan Prevo
- Time frame: 2014 -
Events (2)
Address
Office: Tinbergen Building H15-09
Burgemeester Oudlaan 50
3062 PA Rotterdam
Postbus 1738
3000 DR Rotterdam
Netherlands
Supervisory Team
