dr. N. (Nailya) Ordabayeva

Nailya Ordabayeva
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Former Associate Member ERIM
Field: Marketing
Former Member ERIM
Field: Marketing
Affiliated since 2010

Events (47)

2014
June
23
A Meaningful Embrace: Contingent Effects of Embodied Cues of Affection
Research Seminar
As: Contact, Coordinator
2014
June
16
Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium
Research Seminar
As: Contact, Coordinator
2014
June
02
The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
Research Seminar
As: Contact, Coordinator
2014
May
26
Analysing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing
Research Seminar
As: Contact, Coordinator
2014
May
12
Theories of Attitude Stability and Change Predict Advocacy and Preference for Political Compromise
Research Seminar
As: Contact, Coordinator
2014
April
14
Shall I Tweet You?
Research Seminar
As: Contact, Coordinator
2014
April
07
Learning User Real-Time Intent to Reduce Shopping Cart Abandonment
Research Seminar
As: Contact, Coordinator
2014
March
13
Implications of an Evolutionary Account of Affect
Research Seminar
As: Contact, Coordinator
2014
February
28
The Realisation Effect: Risk Taking after Realised versus Paper Losses
Research Seminar
As: Coordinator, Contact
2014
February
03
Is Higher Better? On Exposure to Symbolic Trends and Alphanumeric Brand Naming.
Research Seminar
As: Coordinator, Contact
2014
January
31
The Impact of Individual-Level Consumer Surplus on Subsequent Willingness-to-Pay and Consumer Behaviour: An Example from Online Auctions
Research Seminar
As: Coordinator, Contact
2014
January
20
It’s Not Just What You Say, But Also How You Say it: Cultural Differences in Consumer Reactions to Social Exclusion and the Role of Communication Norms
Research Seminar
As: Contact, Coordinator
2013
December
02
Brand Insights from Consumer Neuroscience
Research Seminar
As: Contact, Coordinator
2013
November
25
Is Cash King? A Field Intervention on Mental Accounting in a Sales Force
Research Seminar
As: Contact, Coordinator
2013
November
14
Predicting the Present with Bayesian Structural Time Series
Research Seminar
As: Contact, Coordinator
2013
October
28
Customer Base Analysis with Social Interaction: A Structural Model
Research Seminar
As: Contact, Coordinator
2013
October
24
Trying Not to Think About a Failure: How to Escape from Unwanted Thoughts
Research Seminar
As: Contact, Coordinator
2013
October
21
Falling Back on Numbers: Quantitative Specifications as Sources of Control
Research Seminar
As: Contact, Coordinator
2013
September
23
Models of Experienced Utility
Research Seminar
As: Contact, Coordinator
2013
September
19
Agenda Chasing and Contests Among News Providers
Research Seminar
As: Contact, Coordinator
2013
September
09
Navigating by the Stars: What Do Online Consumer Ratings Reveal About Product Quality?
Research Seminar
As: Contact, Coordinator
2013
June
27
Design Push Approach: Integrated Design Focus and New Product Success
Research Seminar
As: Contact, Coordinator
2013
June
24
The Path to Click: Are You on It?
Research Seminar
As: Contact, Coordinator
2013
June
17
Two Faces of Subjective Uncertainty
Research Seminar
As: Contact, Coordinator
2013
May
13
Why Neighborhood Social Capital Enhances Social Learning for Experience Attributes of Products: Evidence from Internet Fashion Retailing
Research Seminar
As: Contact, Coordinator
2013
May
06
Should Your Advertising Appeals Be Consistent over Time or with the Market? Evidence for Young and Established Brands of Minivans
Research Seminar
As: Contact, Coordinator
2013
April
29
Emergence of Consumer Cultures: A Cross-Cultural and (Art) Historical Comparison
Research Seminar
As: Coordinator, Contact
2013
April
12
Research Seminar in Marketing by David Reiley
Research Seminar
As: Contact, Coordinator
2013
April
12
Marketing Mini Symposium
Conference
As: Contact, Coordinator
2013
April
12
Does Retail Advertising Work? Measuring the Effects of Advertising on Sales via a Controlled Experiment on Yahoo!
Research Seminar
As: Contact, Coordinator
2013
April
08
Research Seminar in Marketing by Andreas Herrmann
Research Seminar
As: Contact, Coordinator
2013
April
08
A Rational Expectations Model of User Content Generation and Consumption
Research Seminar
As: Contact, Coordinator
2013
March
20
Social Advertising
Research Seminar
As: Contact, Coordinator
2013
March
18
When More is Less: Money, Experiences, and Savoring the Little Things
Research Seminar
As: Coordinator, Contact
2013
March
11
Beyond Desire: Examining the Role of Feelings and Experiences in Self-Control
Research Seminar
As: Contact, Coordinator
2013
February
18
Cheating For Our Loved Ones
Research Seminar
As: Contact, Coordinator
2013
February
11
Expense Neglect in Forecasting Financial Resources
Research Seminar
As: Contact, Coordinator
2013
January
28
Influence via Comparison-Driven Self-Evaluation and Restoration: The Case of the Low-Status Influencer
Research Seminar
As: Contact, Coordinator
2013
January
14
The Martyrdom Effect: When Pain and Effort Increase Prosocial Contributions
Research Seminar
As: Contact, Coordinator
2012
December
17
Neural Regulation of Thoughts, Feelings and Behavior
Research Seminar
As: Coordinator, Contact
2012
October
22
Brand Suicide? Negative Brand Names Influence Consumer Perception and Memory
Research Seminar
As: Coordinator, Contact
2012
October
08
Political Advertising and the Electoral College
Research Seminar
As: Coordinator, Contact
2012
October
08
Political Advertising and the Electoral College
Research Seminar
As: Coordinator, Contact
2012
October
01
Price Competition when Consumers have Limited Foresight: Evidence from Driving School Fees
Research Seminar
As: Coordinator
2012
September
24
Intraindividual and Relationship Processes in Everyday Self-Regulation
Research Seminar
As: Coordinator
2012
September
19
Adaptive Mobile Personalization Using Social Networks
Research Seminar
As: Coordinator
2009
April
15
Inequality, Status, and Consumption
Research Seminar
As: Speaker

Award (1)

  • Fellowship - ERIM early career talent programme (2010)

Address

Visiting address

Office: T10-22
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands