dr. M. (Maciej) Szymanowski

Department of Marketing Management

Rotterdam School of Management (RSM)

Erasmus University Rotterdam

Former Associate Member ERIM

Field: Marketing

Former Member ERIM

Field: Marketing

Affiliated since 2010

Research interests: Modeling consumer learning and

inference making, Bayesian learning models, brand choice

models. Private label brands, brand management, product

placement, social media, online marketing.

Szymanowski, M. & E. Gijsbrechts (2013).A Model of

Tentative Cross-Learning in Brand Choice, with Application

to Private Label Copycat Spillovers. Under reivew.

Szymanowski, M. & Gijsbrechts, E. (2013). Patterns in

Consumption-based Learning about Brand Quality for

Consumer Packaged Goods. International Journal of

Research in Marketing (forthcoming).

Szymanowski, M. & E. Gijsbrechts (2012). Consumption

Based Cross-Brand Learning: Are Private Labels Really

Private? Journal of Marketing Research : Vol. 49,

No. 2, pp. 231-246.

Stamos, A. & M. Szymanowski (2010). Virtual Product

Placement. Working Paper

Publications

Academic (3)
- Wierenga, B., Szymanowski, M., & van Bruggen, G. H. (2024). DRIVERS OF MARKETING CAREER SUCCESS. Marketing Education Review, 34(1), 3-22. https://doi.org/10.1080/10528008.2023.2251950
- Szymanowski, M., & Gijsbrechts, E. (2013). Patterns in Consumption-based Learning about Brand Quality for Consumer Packaged Goods. International Journal of Research in Marketing, 30(3), 219-235. https://doi.org/10.1016/j.ijresmar.2013.01.004
- Szymanowski, M., & Gijsbrechts, E. (2012). Consumption Based Cross-Brand Learning: Are Private Labels Really Private? Journal of Marketing Research, 49(2), 231-246. https://doi.org/10.1509/jmr.07.0416
Professional (1)
- Szymanowski, M. (2013). The competitive advantage of private label branding in FMCG. RSM Insight, 13(1), 14-15. http://hdl.handle.net/1765/40045

External (1)
- Szymanowski, M. (2009). Consumption-based learning about brand quality: Essays on how private labels share and borrow reputation. [Doctoral Thesis, Tilburg University]. Tilburg University.

Academic (2)
- Szymanowski, M., & Gijsbrechts, E. (2019). A Model of Tentative Cross-Learning in Brand Choice, with Application to Private Label Copycat Spillovers. Paper presented at Under review.
- Szymanowski, M., & Stamos, A. (2010). Virtual Product Placement. Paper presented at Working Paper.

International Journal of Research in Marketing (Journal)

Editorial work (Academic)
Journal of Marketing Research (Journal)

Editorial work (Academic)