Dr E. (Elio) Keko

Elio Keko
Marketing, Technology and Innovation Institute
Former ERIM PhD Candidate
Field: Marketing
Affiliated since 2012

PhD Track Essays on Innovation Generation in Incumbent Firms

This dissertation aims to enhance our understanding of how incumbent firms organize innovation in response to the challenges and opportunities they face. The first paper focuses on understanding all components of the complex innovation ecosystem. In this chapter we synthesize the literature on innovation and provide a critical review of the field. The second paper centers on how firms can succeed in grassroots innovation, thereby harnessing the knowledge and skills of their entire employee base. In this chapter we take an in-depth look at grassroots innovation and its success determinants. The third paper looks at how the inevitable resistance to change affects innovation performance, and how resistance can be turned into a strength. We further explain the relationship between resistance to change and innovation performance by studying the mediating effect of the reaction of concerned employees.

Keywords
Grassroots Innovation, Innovation, Marketing, Resistance to Change, Innovation Generation
Time frame
2012 - 2017
2017
September
07
PhD Defence
As: Contact, Speaker

Address

Postal address

Oudestraat 54
B-9190 Stekene
Belgium