dr. B. (Bram) Van den Bergh

Chun, L., Lembregts, C., & Van den Bergh, B. (2024). Mind over minutes: The effect of task duration consideration on task delay. Journal of Consumer Psychology, 34(3), 502-509. https://doi.org/10.1002/jcpy.1390

Esterzon, E., Lemmens, A., & Van den Bergh, B. (2023). Enhancing donor agency to improve charitable giving: Strategies and heterogeneity. Journal of Marketing, 87(4), 636-655. https://doi.org/10.1177/00222429221148969

Caprioli, S., Fuchs, C., & Van den Bergh, B. (2023). On Breaking Functional Fixedness. How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal. Journal of Consumer Research, 50(1), 48-69. https://doi.org/10.1093/jcr/ucad010

Stuppy, A., & Van Den Bergh, B. (2022). How sampling high- and low-quality products affects enjoyment. Psychology and Marketing, 39(4), 726-740. https://doi.org/10.1002/mar.21616

Tuk, M., Prokopec, S., & Van den Bergh, B. (2021). Do versus Don't: The Impact of Framing on Goal Level Setting: Journal of Consumer Research, Volume 47, Issue 6, April 2021, Pages . Journal of Consumer Research, 1003–1024. https://doi.org/10.1093/jcr/ucaa050, https://doi.org/10.1093/jcr/ucaa050

Lembregts, C., & Van den Bergh, B. (2019). Making Each Unit Count: The Role of Discretizing Units in Quantity Expressions. Journal of Consumer Research, 45(5), 1051-1067. https://doi.org/10.1093/jcr/ucy036

Van den Bergh, B., Heuvinck, N., Schellekens, GAC., & Vermeir, I. (2016). Altering Speed of Locomotion. Journal of Consumer Research, 43(3), 407-428. https://doi.org/10.1093/jcr/ucw031

van der Lans, RJA., Van den Bergh, B., & Dieleman, E. (2014). Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit. Marketing Science, 33(4), 551-566. https://doi.org/10.1287/mksc.2014.0859

Aspara, J., & Van den Bergh, B. (2014). Naturally designed for masculinity vs. femininity? Prenatal testosterone predicts male consumers' choices of gender-imaged products. International Journal of Research in Marketing, 31(1), 117-121. https://doi.org/10.1016/j.ijresmar.2013.09.001

Evangelidis, I., & Van den Bergh, B. (2013). The number of fatalities drives disaster aid: Increasing sensitivity to people in need. Psychological Science, 24(11), 2226-2234. https://doi.org/10.1177/0956797613490748

Boksem, M., Mehta, PH., Van den Bergh, B., van Son, V., Trautmann, ST., Roelofs, K., Smidts, A., & Sanfey, AG. (2013). Testosterone Inhibits Trust but Promotes Reciprocity. Psychological Science, 24(11), 2306-2314. https://doi.org/10.1177/0956797613495063

Millet, K., Lamey, L., & Van den Bergh, B. (2012). Avoiding negative vs. achieving positive outcomes in hard and prosperous economic times. Organizational Behavior and Human Decision Processes, 117(2), 275-284. https://doi.org/10.1016/j.obhdp.2011.11.008

Janssens, K., Pandelaere, M., Van den Bergh, B., Millet, K., Lens, I., & Roe, K. (2011). Can Buy Me Love: Mate attraction goals lead to perceptual readiness for status products. Journal of Experimental Social Psychology, 47(1), 254-258. https://doi.org/10.1016/j.jesp.2010.08.009

Van den Bergh, B., Schmitt, J., & Warlop, L. (2011). Embodied Myopia. Journal of Marketing Research, 48(6), 1033-1044. https://doi.org/10.1509/jmr.09.0503

Griskevicius, V., Tybur, J., & Van den Bergh, B. (2010). Going green to be seen: Status, reputation, and conspicuous conservation. Journal of Personality and Social Psychology, 98(3), 392-404. https://doi.org/10.1037/a0017346

Pandelaere, M., Millet, K., & Van den Bergh, B. (2010). Madonna or Don McLean? The effect of order of exposure on relative liking. Journal of Consumer Psychology, 20(4), 442-451. https://doi.org/10.1016/j.jcps.2010.07.003

Van den Bergh, B., Dewitte, S., & Warlop, L. (2008). Bikinis instigate generalized impatience in intertemporal choice. Journal of Consumer Research, 35(1), 85-97. https://doi.org/10.1086/525505

Van den Bergh, B., & Dewitte, S. (2006). The robustness of the ‘Raise-The-Stakes’ strategy: Coping with exploitation in noisy Prisoner’s Dilemma Games. Evolution and Human Behavior, 27(1), 19-28. https://doi.org/10.1016/j.evolhumbehav.2005.04.006

Van den Bergh, B., & Dewitte, S. (2006). Digit ratio (2D:4D) moderates the impact of sexual cues on men's decisions in ultimatum games. Proceedings of the Royal Society of London Series B-Biological Sciences, 273, 2091-2095. https://doi.org/10.1098/rspb.2006.3550

Van den Bergh, B., Dewitte, S., & De Cremer, D. (2006). Are prosocials unique in their egalitarianism? The pursuit of equality in outcomes among individualists. Personality and Social Psychology Bulletin, 32(9), 1219-1231. https://doi.org/10.1177/0146167206289346

Van den Bergh, B., Caprioli, S., & Fuchs, C. (2024). Why People Really Buy Upcycled Products. Harvard Business Review. https://hbr.org/2024/04/research-why-people-really-buy-upcycled-products

Van den Bergh, B. (2016). Increasing shopping efficiency by optimising locomotion. RSM Discovery - Management Knowledge, 28(4), 11-13. http://hdl.handle.net/1765/94709

Van den Bergh, B. (2014). Making better partner matches in brand alliances. RSM Discovery - Management Knowledge, 19(3), 20-22. http://hdl.handle.net/1765/77136

Van den Bergh, B. (2013). Business cycle fluctuations and consumption behaviour. RSM Insight, 14(2), 11-13. http://hdl.handle.net/1765/41650

Van den Bergh, B., Schmitt, J., & Warlop, L. (2011). Embodied myopia and purchasing behaviour. RSM Insight, 8(4), 7-9. http://hdl.handle.net/1765/40037

Van den Bergh, B., Griskevicius, V., & Tybur, JM. (2010). Consumer choices: Going green to be seen. RSM Insight, 4(3), 10-11. http://hdl.handle.net/1765/40035