A.C. (Andreas Christian) Bayerl
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Marketing, Online Reviews, Influencer Marketing, User-Generated Content
Publications
Article (1)
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Academic (1)
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Beichert, M., Bayerl, A., Goldenberg, J., & Lanz, A. (Accepted/In press). Revenue Generation through Influencer Marketing. Journal of Marketing, 88(4), 40-63. https://doi.org/10.1177/00222429231217471
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Address
Burgemeester Oudlaan 50
3062 PA Rotterdam
Postbus 1738
3000 DR Rotterdam
Netherlands