A. (Ana) Scekic
Ana is an Assistant Professor of Marketing at the Erasmus School of Economics. She received her Ph.D. from HEC Paris.
Ana’s research focuses broadly on visual attention, perception, and information processing.
For example, in one stream of research, she investigates the influence of visual crowding on consumers’ product search and choice experiences, in offline and online environments.
In another stream of research, she investigates how different online media environments and privacy cues influence the way consumers share their personal information.
Overall, in her research Ana strives to combine consumer behavior theories and experimental methods with different process tracing techniques, such as eye tracking.
Publications
Article (1)
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Academic (1)
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Scekic, A., & Krishna, A. (2020). Do Firm Cues Impact Product Perceptions? When Small is Natural. Journal of Consumer Psychology. https://doi.org/10.1002/jcpy.1210
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Event (1)
Address
Burgemeester Oudlaan 50
3062 PA Rotterdam
Postbus 1738
3000 DR Rotterdam
Netherlands
