Dr. A. M. (Ana) Martinovici
Dr. Martinovici is an Assistant Professor of Marketing at the Rotterdam School of Management, Erasmus University (The Netherlands). She holds a PhD degree in Marketing and two master’s degrees (Econometrics and Mathematical Economics, and Marketing), from Tilburg University (The Netherlands). Dr. Martinovici’s research focuses on the role of attention in consumer choice processes. She develops dynamic Bayesian models calibrated on eye-tracking data to gain access to otherwise unobservable utility accumulation processes that take place during choice. For more information, please visit www.anamartinovici.com
Publications
Article (3)
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Academic (3)
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Loenneker, H. D., Buchanan, E. M., Martinovici, A., Primbs, M. A., Elsherif, M. M., Baker, B. J., Dudda, L. A., Đurđević, D. F., Mišić, K., Peetz, H. K., Röer, J. P., Schulze, L., Wagner, L., Wolska, J. K., Kührt, C., & Pronizius, E. (2024). We don't know what you did last summer. On the importance of transparent reporting of reaction time data pre-processing. Cortex, 172, 14-37. https://doi.org/10.1016/j.cortex.2023.11.012
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Martinovici, A., Pieters, R., & Erdem, T. (2023). Attention Trajectories Capture Utility Accumulation and Predict Brand Choice. Journal of Marketing Research, 60(4), 625-645. https://doi.org/10.1177/00222437221141052
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Speer, S., Martinovici, A., Smidts, A., & Boksem, M. (2023). The acute effects of stress on dishonesty are moderated by individual differences in moral default. Scientific Reports, 13(1), Article 3984. https://doi.org/10.1038/s41598-023-31056-2
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PhD Tracks (3)
- Role: Co-promotor
- PhD Candidate: Marina Lenkovskaya
- Time frame: 2021 -
- Role: Co-promotor
- PhD Candidate: Ting-Yi Lin
- Time frame: 2021 -
- Role: Co-promotor
- PhD Candidate: Julia Marie Esters
- Time frame: 2024 -
Course (1)
- Current Topics in Marketing Research (2023/2024)
Events (39)
Address
Office: Mandeville Building T10-23
Burgemeester Oudlaan 50
3062 PA Rotterdam
Postbus 1738
3000 DR Rotterdam
Netherlands
