dr. A.M. (Alina) Ferecatu
My research interests lie at the intersection between behavioral decision making and marketing research. Generally, I study decision heuristics and biases in marketing contexts, and devise individual-specific strategies aimed to overcome these biases. Theoretically, I draw from behavioral decision theory, which describes how individuals incorporate their set of beliefs and values into their decisions. Methodologically, I utilize experimental economics techniques and Bayesian analysis to understand and predict individual level behavior. My work is divided into two streams of research: (1) to investigate decision makers’ learning behavior and related decision heuristics and biases; and (2) to apply Bayesian models of heterogeneity to understand individual-level behavior. For more information, see my resume.
Publications
Article (5)
-
Academic (5)
-
Ferecatu, A., De Bruyn, A., & Mukherjee, P. (2024). Silently killing your panelists one email at a time: The true cost of email solicitations. Journal of the Academy of Marketing Science, 52(4), 1216-1239. https://doi.org/10.1007/s11747-023-00992-w
-
Bolton, G. E., Ferecatu, A., & Kusterer, D. J. (2024). Rate This Transaction: Coordinating Mappings in Market Feedback Systems. Management Science, 70(1), 567-588. https://doi.org/10.1287/mnsc.2023.4694
-
Liberali, G., & Ferecatu, A. (2022). Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models. Marketing Science, 41(4), 341-366. https://doi.org/10.1287/mksc.2021.1346
-
Ferecatu, A., & De Bruyn, A. (2021). Understanding Managers’ Trade-Offs Between Exploration and Exploitation. Marketing Science, 41(1), 139-165. https://doi.org/10.1287/mksc.2021.1304, https://doi.org/10.1287/mksc.2021.1304
-
Ferecatu, A., & Onculer, A. (2016). Heterogeneous Risk and Time Preferences. Journal of Risk and Uncertainty, Article 53(1). https://doi.org/10.1007/s11166-016-9243-x
-
PhD Tracks (3)
- Role: Co-promotor
- PhD Candidate: Marina Lenkovskaya
- Time frame: 2021 -
- Role: Co-promotor
- PhD Candidate: Ting-Yi Lin
- Time frame: 2021 -
- Role: Co-promotor
- PhD Candidate: Julia Marie Esters
- Time frame: 2024 -
Address
Office: Mandeville Building T10-18
Burgemeester Oudlaan 50
3062 PA Rotterdam
Postbus 1738
3000 DR Rotterdam
Netherlands
