A.J.K. (Krijn) Turkenburg MSc
PhD Track Purpose in Business: On how to embed'purpose' in organizational and entrepreneurial contexts
The aim of this PhD project is to build theory on the concept of ‘purpose’ in organizations. The theoretical claims will be empirically studied in organizational and entrepreneurial contexts. In the first essay I delineate notions of the focal concept in existing literatures and provide a conceptual definition, to ultimately arrive at a theoretical typology of ‘purpose’. In the second essay I focus on the cross-level dynamics and alignment of ‘purpose’ in a case study of a large incumbent organization. In the third essay I focus on how ‘purpose’ informs leaders how to deal with multiple aims in hybrid organizations in a case study of a social enterprise. By building theory about ‘purpose’ and empirically studying it in different business contexts, this project will add to organization theory in management literature and will offer managers insights how to embed a sense of ‘purpose’ in their organizations.
- Keywords
- corporate purpose, alignment, social enterprise, hybridity
- Time frame
- 2016 -
Address
Office: Mandeville Building T11-53
Burgemeester Oudlaan 50
3062 PA Rotterdam
Postbus 1738
3000 DR Rotterdam
Netherlands