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In response to the alleged cheating by the chess player Hans Niemann, Maarten was invited to talk about our research on dishonesty on national Dutch TV in the program 'Atlas'. From [19.50]

In her dissertation 'Behavioural and Neural Evidence for Processes Underlying Biases in Decision-Making' Catalina Ratala? provided insights into how certain, seemingly trivial, aspects that pertain to the decision at hand can have a substantial impact on the final outcome, both in social and in consumer contexts.

Discover how RSM creates impactful knowledge creation!
Neuromarketing: Inside the mind of consumers.

The outstanding achievements of researchers at ERIM were recognised in its annual awards on 24 November. Six awards were presented for work that contributes to new knowledge and societal impact in international business and management through dissertations and articles across a range of subject areas. New knowledge that was recognised in the ERIM Awards focused on neural representations of consumer experience; social identity and information exchange; collaboration across boundaries; disaster relief logistics; and bringing the principles of open science forward to younger generations.

Sebastian Speer was awarded a doctorate with the distinction cum laude for his dissertation: The (Dis)Honest and (Un)Fair Brain: Investigating the Neural Underpinnings of Moral Decisions.
In his dissertation Sebastian provided three contributions to better understand the neurocognitive underpinnings of individual differences in moral decision-making. First, it provides reconciliation of a long-standing debate in the literature on the role of cognitive control in (dis)honesty. Second, he contributed by identifying stable neural markers that can be used to predict individual differences in (dis)honesty. Lastly, Sebastian provided a behavioral paradigm that can be used to inconspicuously measure voluntary, spontaneous and repeated cheating on a trial-by-trial basis in the MRI scanner or while recording EEG.

Ground-breaking research by Ale Smidts and Maarten Boksem of the Erasmus Centre for Neuroeconomics has been recognised with the Insight Scientist of the Year award from the Dutch centre of expertise for marketing professionals, MOA.

Every day we have the opportunity to lie, cheat and be dishonest for personal gain. Alternatively, we can choose to be a ‘good person’ and uphold our positive moral self-image. It is generally assumed that our cognitive control or ‘willpower’ steers people away from immoral decisions.

But according to new research from PhD candidate Sebastian Speer, Professor Ale Smidts and Dr Maarten Boksem of Rotterdam School of Management, Erasmus University (RSM), cognitive control does not serve the same purpose for everyone. In fact, this control actually enables cheating for people who are usually honest, while it facilitates honest decisions for cheaters.

In her dissertation 'Context Dependent Valuation. A neuroscientific perspective on consumer decision-making’, Linda Couwenberg takes an interdisciplinary approach to study how different types of contextual information can increase the desirability of anticipated outcomes and thereby influence common, everyday, consumer behaviors.

Hang-Yee Chan was awarded a doctorate with the distinction cum laude for his dissertation 'Decoding the consumer’s brain: Neural representations of consumer experience’. Hang-Yee studies on consumer experience – what consumers think about brands, how they feel about services, whether they like certain products – is crucial to marketing practitioners.

In her dissertation 'Emotional Experience and Advertising Effectiveness: On the use of EEG in marketing’ Esther Eijlers extends existing knowledge by elucidating two proposed aims of neuromarketing, using EEG: offering additional insight into implicit processes (here, emotions) and contributing to predicting behavioral, market level, responses or ‘advertising effectiveness’.

Een onderzoeksteam van Rotterdam School of Management, Erasmus University heeft een methode ontwikkeld waardoor emoties in de hersenen met behulp van EEG direct kunnen worden gemeten.

Veel beslissingen die we nemen komen voort uit emotie, maar het direct meten van menselijke emoties is niet eenvoudig. Een onderzoeksteam van Rotterdam School of Management, Erasmus University (RSM) heeft nu een methode ontwikkeld om van seconde tot seconde te meten hoe mensen reageren op een stimulus zoals een trailer van een film of een commercial. Deze methode kan in de toekomst van belang zijn voor het bedrijfsleven voor het meten van consumenten ervaringen.

en onderzoeksteam van Rotterdam School of Management, Erasmus University (RSM) heeft een methode ontwikkeld om van seconde tot seconde te meten hoe mensen reageren op een stimulus zoals een trailer van een film of een commercial. Volgens de RSM kan deze methode in de toekomst van belang zijn voor het bedrijfsleven voor het meten van consumentenervaringen

Bedrijven en overheden zijn constant op zoek naar de juiste prikkels om mensen iets te laten kopen of te laten doen. Ze maken reclames en overheidsspotjes in de hoop dat het gewenste effect wordt bereikt. Maar hoe meet je of daarin wel de juiste toon wordt aangeslagen?

Meekijken in iemands hoofd en meten hoe diegene reageert op een commercial, het klinkt als science fiction, maar volgens onderzoekers van de Erasmus Universiteit kan dat nu.