Marketing

* NCA is the main method; ** NCA in combination with a regression-based method; *** NCA in combination with QCA

Publications using NCA:

  • Baber, H., Fanea-Ivanovici, M., Pana, M.-C., & Manole, A. M. (in press). Do price consciousness, anti-socializing behavior and content add fuel to consuming online video streaming? A multigroup analysis and moderating role of gender and marital status. Online Information Review, (published online in 2024). **
  • Bhattacharyya, S., Balaji, M.S., Jiang, Y. (2022) Causal complexity of sustainable consumption: Unveiling the equifinal causes of purchase intentions of plant-based meat alternatives. Journal of Business Research 255:113511 ***
  • Cassia, F., & Magno, F. (2024). The value of self-determination theory in marketing studies: Insights from the application of PLS-SEM and NCA to anti-food waste apps. Journal of Business Research, 172, 114454. **
  • Cheung, M. L., Leung, W. K., Aw, E. C. X., & Koay, K. Y. (2022). “I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs). Journal of Retailing and Consumer Services, 66, 102940. **
  • Damberg, S., Liu, Y. & Ringle, C.M. Does culture matter? Corporate reputation and sustainable satisfaction in the Chinese and German banking sector. J Market Anal (2023). **
  • Deng, Q., Zhuang, G., Li, S., & Yang, H. (2022). A configurational analysis of cross-channel integration. Industrial Management & Data Systems, 122(7), 1686–1706. ***
  • Dinh, E., Mühlbacher, H., & Torchia, M. (2023). Necessary perceptions of family values and luxury characteristics for brand luxuriousness: evidence from luxury watch brands. Journal of Brand Management, 1-21. **
  • Duarte, P., Silva, S. C., Linardi, M. A., & Novais, B. (2022). Understanding the implementation of retail self-service check-out technologies using necessary condition analysis. International Journal of Retail & Distribution Management, 50(13), 140–163. **
  • Dul, J., Hauff, S., Tóth, Z. (2021). Necessary condition analysis in marketing research. In: Handbook of Research Methods for Marketing Management. Eds. Robin Nunkoo, Viraiyan Teeroovengadum, and Christian Ringle. Edgard Elgar. *
  • Foroughi, B., Iranmanesh, M., Nilashi, M., Ghobakhloo, M., Asadi, S., & Khoshkam, M. (2023). Determinants of followers' purchase intentions toward brands endorsed by social media influencers: Findings from PLS and fsQCA. Journal of Consumer Behaviour. ***
  • Frommeyer, B., Wagner, E., Hossiep, C. R., & Schewe, G. (2022). The utility of intention as a proxy for sustainable buying behavior–A necessary condition analysis. Journal of Business Research, 143, 201-213. *
  • Gil-Cordero, E., Ledesma-Chaves, P., Arteaga Sánchez, R., & Mariano, A. M. (2024). Crypto-wallets revolution! Key factors driving behavioral intention to adopt the Coinbase Wallet using mixed PLS-SEM/fsQCA methodology in the Spanish environment. International Journal of Bank Marketing. doi.org/10.1108/IJBM-01-2023-0035 ***
  • Jain NK, Bhaskar K, Jain S (2022) What drives adoption intention of electric vehicles in India? An integrated UTAUT model with environmental concerns, perceived risk and government support. Research in Transportation Business & Management 42:100730. **
  • Koay, K. Y., Cheah, C. W., & Chang, Y. X. (2022). A model of online food delivery service quality, customer satisfaction and customer loyalty: a combination of PLS-SEM and NCA approaches. British Food Journal.**
  • Kopplin, C. S., & Rösch, S. F. (2021). Equifinal causes of sustainable clothing purchase behavior: An fsQCA analysis among generation Y. Journal of Retailing and Consumer Services, 63, 10269 ***
  • Lyu, V. C., Chin, W., Zhang, H., & Liu, V. (2022). Value added or overload? A study of the countervailing effects of non‐core features on mobile banking apps. Journal of Consumer Behaviour, 21(3), 602-613. **
  • Mehrdar, A., Rezaee, B., & Li, T. (2023). From Attraction to Disappointment: The Impact of Starting Prices on Consumer Overoptimism and Purchase Intentions. Available at SSRN 4623129. *
  • Mwesiumo, D., Harun, M., & Hogset, H. (2023). Unravelling the black box between coopetition and firms' sustainability performance. Industrial Marketing Management, 114, 110-124. **
  • Oppong, D., & Bannor, R. K. (2024). Decoding Influencer Impact in Food Marketing: The Must-Haves, Should-Haves and the Role of Brand Trust and Price Consciousness. Journal of Food Products Marketing, 30(6–7), 210–235. **
  • Pinochet, L. H. C., de Souza, C. A., Viana, A. B. N., & Rodríguez-Abitia, G. (2022). Smart technologies in supermarket retail and their influence on citizens' quality of life during the COVID-19 pandemic. Revista de Gestão, (ahead-of-print).**
  • Sarstedt, M., & Liu, Y. (2023). Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM). Journal of Marketing Analytics, 1-5. **
  • Shahjehan, A. & Qureshi, J.A. (2019) Personality and impulsive buying behaviors. A necessary condition analysis. Economic Research-Ekonomska Istraživanja, 32(1), 1060-1072. *
  • Sharma, A., Dwivedi, R., Mariani, M. M., & Islam, T. (2022). Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model. Technological Forecasting and Social Change, 180, 121731. **

Publications suggesting NCA for future research:

  • Guenther, P., Guenther, M., Ringle, C.M., Zaefarian, G. and Cartwright,S. (2023). Improving PLS-SEM use for business marketing research. Industrial Marketing Management, 111, 127-142.
  • Jovanovic, J., & Morschett, D. (2022). Under which conditions do manufacturing companies choose FDI for service provision in foreign markets? An investigation using fsQCA. Industrial Marketing Management, 104, 38-50.
  • Rozenkowska, K. (2023). Theory of planned behavior in consumer behavior research: A systematic literature review. International Journal of Consumer Studies, 47(6), 2670-2700.