Upcoming book on pharmaceutical marketing
In cooperation with academics from various universities, members of the Healthcare Business Centre are planning a book on pharmaceutical marketing. The volume will be edited by Min Ding, Josh Eliashberg and Stefan Stremersch. More details are to follow soon.
About the editors
Min Ding
Min Ding is the Smeal Research Fellow and Associate Professor of Marketing at Smeal College of Business, Pennsylvania State University. A cell biologist turned marketing academic, Min received his first PhD in Molecular, Cellular, and Developmental Biology from the Ohio State University in 1996, and a second one in Marketing from Wharton School of Business, University of Pennsylvania in 2001.
Josh Eliashberg
Josh Eliashberg is the Sebastian S. Kresge Professor of Marketing and Professor of Operations and Information Management, at the Wharton School of the University of Pennsylvania.
Stefan Stremersch
Stefan Stremersch holds the Desiderius Erasmus Distinguished Chair of Economics and the chair in Marketing at the Erasmus School of Economics, Erasmus University in The Netherlands. He is also visiting professor of Marketing at IESE, Barcelona, and Scientific Director of the Healthcare Business Centre at Erasmus University.
More information
Min Ding
Josh Eliashberg
<link erim research centres healthcare people _self>Stefan Stremersch
