News

Is direct-to-consumer advertising of drugs by pharmaceutical manufacturers effective?

On Friday 12 April 2013 Bas Donkers, Professor of Marketing Research, presented his inaugural address entitled ‘The Customer Cannot Choose’.

In his dissertation entitled 'A Consumer Perspective on Flexibility in Health Care: Priority Access Pricing and Customized Care,' Tim Benning investigates how consumers evaluate two new flexible health care policies that could be relevant for implementation in the future.

Patient-physician relationships are changing fast. Even though patients are increasingly seen as active participants in medical decision-making and are expected to help physicians choose the best medications to treat their own illnesses, there are many questions regarding the role each party should have in the deliberation process and choice of medical treatment. In his dissertation entitled 'Health and Marketing: Essays on Physician and Patient Decision-Making,' awarded cum laude, Nuno Camacho addresses key consequences of this changing context and of the interaction between patients and physicians.

How can pharmaceutical firms successfully market their products to doctors and patients? In his PhD thesis, Eelco Kappe extensively answers this question, providing insights both for academics and marketing managers.

The European Marketing Academy (EMAC) acknowledged the outstanding service of Stefan Stremersch to EMAC's flagship journal International Journal of Research in Marketing (IJRM), as editor-in-chief from 2006 to 2009.

In cooperation with academics from various universities, members of the Healthcare Business Centre are planning a book on pharmaceutical marketing. The volume will be edited by Min Ding, Josh Eliashberg and Stefan Stremersch.

In an article published by Steven Seggie and David Griffith in the Journal of Marketing (volume 73, January 2009) positions Stefan Stremersch on the number 2 position in their Top 58 of most prolific scholars in leading marketing journals in the period 1982-2006. For this ranking the authors considered publications in the four leading marketing journals: the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Research and Marketing Science.

The American Marketing Association has announced that Stefan Stremersch, Desiderius Erasmus Distinguished Chair of Economics, Erasmus University, Rotterdam, is the winner of the 2008 Early Career Contributions to Marketing Strategy Research Award.

Professor Stefan Stremersch (1972) is the first academic to be awarded the Desiderius Erasmus Distinguished Chair of Economics at the Erasmus School of Economics, Erasmus University Rotterdam. The Erasmus School of Economics (ESE) has gained the right, in very exceptional cases, to confer the designation ‘Desiderius Erasmus Distinguished Chair of Economics’ on leading scientists from its ranks. This designation is connected to an existing chair and is awarded for a period of seven years. Through this recognition, the ESE strives to bring about a long-term working relationship with the eminent scientist Stremersch.