The Future of AFG: How Family Attachment Influence Growth

In this family business case written by three RSM students and supervised by RSM Professor Willem Hulsink, the Polano family finds themselves at a crucial crossroad in their family business, AFG, a commercial dealer of food packaging plastics. Following an acquisition, AFG had experienced two years of underperformance due to problems with the newly acquired manufacturing plant . The question now was what to do. Each of the options the family was considering could potentially change AFG`s future outlook, and could have significant effects on the family. While wanting to avoid as much risk as possible, failing to invest in growth might place the family`s current and future financial security at risk.