Publications
2021
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Rooderkerk, R., & Lehmann, DR. (2021). Incorporating Consumer Product Categorizations into Shelf Layout Design. Journal of Marketing Research, 58(1), 50-73. https://doi.org/10.1177/0022243720964127
2020
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Schley, D., De Langhe, B., & Long, AR. (2020). System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value. Journal of Consumer Research, 47(4), 566-587. https://doi.org/10.1093/jcr/ucaa015
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Gallino, S., & Rooderkerk, R. (2020). New Product Development in an Omni-Channel World. California Management Review, 63(1), 81-98. https://doi.org/10.1177/0008125620951969
2019
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Rooderkerk, R., & Kök, AG. (2019). Omnichannel Assortment Planning. In S. Gallino, & A. Moreno (Eds.), Operations in an Omnichannel World (pp. 51-86). Springer-Verlag. https://doi.org/10.1007/978-3-030-20119-7_4
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Bijmolt, THA., Broekhuis, M., De Leeuw, S., Hirche, C., Rooderkerk, R., Sousa, R., & Zhu, SX. (2019). Challenges at the marketing–operations interface in omni-channel retail environments. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2019.11.034
2018
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Liberali, G. (2018). Learning with a purpose: the balancing acts of machine learning and individuals in the digital society. Erasmus Research Institute of Management (ERIM). ERIM Inaugural Address Series Research in Management http://hdl.handle.net/1765/107428
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Turner, BM., Schley, D., Muller, C., & Tsetsos, K. (2018). Competing theories of multi-alternative, multiattribute preferential choice. Psychological Review, 125(3), 329-362. https://doi.org/10.1037/rev0000089
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Giesecke, K., Liberali, G., Nazerzadeh, H., Shanthikumar, G., & Teo, CP. (2018). Special Issue on Data-Driven Prescriptive Analytics. Management Science, 64(6), 2972-2972. https://doi.org/10.1287/mnsc.2018.3120
2014
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Urban, G., Liberali, G., Bordley, R., Macdonald, E., & Hauser, J. (2014). Morphing Banner Advertising. Marketing Science, 33(1), 27-46. https://doi.org/10.1287/mksc.2013.0803