eStore Lab

Welcome to eStore Lab. Here you can  create, customize, and run a randomized experiment with your own  online retailing store. You can choose which product it sells, how large is the assortment and what prices to charge. At any point you can download the clickstream for statistical analyses.

Here are the steps:

1. Tell us a keyword  (it could be your name or a code but it must start with a letter) that will be used as the URL of your store
2. Use the first button to create and launch your eStore using the template we give you
3. Use the second button to access a dashboard to download the clicks made by the visitors of their store.The data will be downloaded as a .csv file (this can be read by Excel, R and any statistical package)