Bridging Models and Business: Understanding heterogeneity in hidden drivers of customer purchase behavior Defended on Friday, 12 September 2014
Keywords
Customer-base Analysis, Buy-Till-You-Defect Models, Purchase Timing, Bayesian Estimation, Probability Models, Customer Segmentation, Mixture of Normals, Two-part Tariff, Repeat-Buying
Related PhD Tracks
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Doctoral Thesis
Supervisory Team
![Roelof Kuik](/fileadmin/_processed_/b/a/csm_d0c45f48ca2279d22bbb3db7a7a89ab4-roelof-kuik-photo_f9b27a9963.png)
Roelof Kuik
Associate Professor in Quantitative Methods in Supply Chain Management
- Daily Supervisor
![Dennis Fok](/fileadmin/_processed_/4/3/csm_Dennis-Fok_3100cb079d.jpg)
![Steef van de Velde](/fileadmin/_processed_/f/0/csm_Dean_Steef_van_de_Velde_RSM_portrait_579bc9426e.jpg)
Committee Members
Leo Kroon IM - 04/11/1958 - 14/09/2016
Professor of Quantitative Logistics
![Gerrit van Bruggen](/fileadmin/_processed_/3/6/csm_c15bb333bb341a7fdb32923ebe44ce4a-6480-gerrit-van-brugggen_f4c396fac7.jpg)
Professor of Marketing
![Florian von Wangenheim](/fileadmin/_processed_/b/f/csm_Florian-van-Wangenheim_b07dae8a5d.jpg)
Florian von Wangenheim