Country Familiarity in Entrepreneurs’ Foreign Market Selection
Speaker
Daniel Clark
Kelley School of Business Bloomington,
Indiana University Bloomington
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Abstract
Given that the foreign market selection process is cognitively demanding, entrepreneurs likely use cognitive shortcuts to help evaluate which countries to enter. Through verbal protocol analyses of early-stage foreign market selection (i.e., narrowing country consideration sets), we demonstrate that entrepreneurs use country familiarity in their decision-making, resulting in initial increases and then decreases in cognitive effort. We also find an inverted U-shaped curvilinear relationship between country familiarity and the country assessment. These findings contribute to the emergent literature on the critical role of entrepreneurs’ cognition in internationalization decision-making.
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Information
- Type
- Research Seminar
- Programme
- Strategy & Entrepreneurship
- Date
- Mon. 21 Nov. 2016
- Time
- 13:00 - 14:30
- Location
- T3-02
Contact
Professor in Global Strategy
Rotterdam School of Management (RSM),
Erasmus University Rotterdam
Coordinator
Professor in Global Strategy
Rotterdam School of Management (RSM),
Erasmus University Rotterdam
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